Once you get into online marketing, it’s impossible not to encounter a term known as “search engine optimisation.” It’s one of the most oft-used, if not abused, word in Internet advertising. Because of the lack of understanding about what it is and how it works, many end up failing miserably.
You don’t need to find yourself in that position. Know the essentials today:
The Main Goal of SEO
SEO stands for search engine optimisation. As its name suggests, you optimise, enhance, or modify the pages of your website so they will gain the favor of search engines such as Google or Bing—that is, appear in the first spot of the results.
To illustrate, let’s pretend that your website sells dresses for teens. When doing SEO, the goal is to make sure your website or the more appropriate link appears every time a person uses “dresses for teens” or “teen dresses” in search engines.
One of the most common questions asked by many is why should marketers dream of reaching no. 1. There is an excellent explanation: traffic. Traffic refers to the number of Internet users who visit your website. It’s normally understood that if your websites appears in the list, yours is the most relevant to the query. Thus, Internet users are more likely to click on your link first before those of your competitors. In the process, being the top means a huge boost in traffic.
Not all who visit your website are going to buy something from your or even be completely interested in what you’re offering. However, the higher the traffic, the higher chances of selling to more people. In other words, an increase in traffic can signify an increase in conversion rate.
The Relationship between Quality and Quantity
Does this mean to say you need to have a lot of traffic going to your website to get profits? The answer is both a yes and a no. You should look forward to as many Internet visitors in a given day. Nevertheless, there should be more quality traffic, which means most of these visitors are the market you’re looking for. This is also where good SEO comes in. If you do it right, you can introduce your business to the most appropriate audience. These are individuals who display a keen interest in your products and services and are most likely to become customers if lead nurturing commences immediately.
Also, a long time ago, there’s a lot of emphasis on quantity: there should be more inbound links going to your web pages to increase rankings in search engines, more articles submitted to content mills, etc. Times have changed, and seeing that these techniques create a mismatch between the leads and the Internet marketers, search engines have altered the search process. Today they are looking for relevancy determined in numerous ways including engagement, brand mention, as well as promotion through one-way inbound linking.
SEO is not as simple as you’d like to think, but these concepts basically give you a much clearer picture of what it is and why it matters to you.